Tips for Creating Website

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Here are the tips to create effective business website :


  • Design based on your target audience and their expectations
  • Create unique design, avoid off-the-shelf templates/themes
  • Follow the latest trends but customize to your requirements
  • Use single color palette, comprising not more than 2-3 colors
  • Select appropriate font and font-size
  • Wireframe design should be easy to navigate and have user friendly layout
  • Design should be responsive and optimized for iPad, android and other mobile OS


Branding & Marketing

  • Color schemes, font, typography, theme should accentuate your visual brand and market positioning
  • Hotel/ brand logo should be clearly visible
  • Display current offers, promotions and packages prominently
  • Social media icons should be clearly visible
  • Links from relevant social media pages or articles should land on the appropriate page of website



  • Tailor content to suit your targeted audience
  • Include accurate, personalized, search engine optimized content
  • Use variety of high resolution images of property, facilities, room types to engage and create connection with guest
  • Include videos to capture viewer’s attention
  • Include reviews & testimonials as a selling point on website
  • Highlight unique selling points
  • Upsell additional services with relevant content
  • Include blog covering local attractions, events
  • For international visibility and higher ranking on search engines, provide option of multilingual content
  • Contact information, location and directions map should be clearly displayed
  • Room features, rate plan and cancellation polices should be concise and clear


Development & Hosting

  • Site should have a powerful, robust and secure Booking Button to get direct bookings
  • Should perform well and be compatible with different browsers and versions
  • Should be fast to load and easy to navigate
  • Support multilingual site
  • Website should connect seamlessly with property management systems, channel manager and analytics tools
  • Links & buttons should be easily visible and clickable and take to relevant content
  • Ensure that site is secure
  • Test thoroughly before making the site live