Every hotel experiences market fluctuations due to seasonal slumps and varying market conditions. The key to staying profitable and maintaining a steady flow of bookings during off-peak periods – is to take a long-term perspective. These slower seasons present valuable opportunities to explore new niche markets, analyze data to understand the patterns, develop strategies based…

A well-crafted Welcome Book makes a big impact on the guests’ overall experience and satisfaction. Even if information is provided at various touchpoints along the guest’s booking journey, guests will still have many questions when they arrive at the property, such as Where is the nearest grocery store? Which are the best places to eat?…

Hotels today are facing multiple challenges – competitive market, changing market scenarios, shrinking margins, higher customer expectations, need for adopting new technologies within limited budgets, among other things. Although hotels are constantly trying to dynamically adapt to these changes to keep themselves up-to-date whilst delivering the best experience to their guests, reluctance to adopting the…