A well-crafted Welcome Book makes a big impact on the guests’ overall experience and satisfaction. Even if information is provided at various touchpoints along the guest’s booking journey, guests will still have many questions when they arrive at the property, such as Where is the nearest grocery store? Which are the best places to eat? How to start appliances? etc.

Welcome book makes the navigation through your property hassle-free for the guests and also makes it less worrisome for the owners in terms of damages to the property, as the property and amenities are used in the right way by the guests, making it a win-win for both guests and owners.

Thus, it is essential to have a well-organized and well-compiled welcome book in place. It shows guests that you really care about them and that their comfort, safety, and convenience are your utmost priorities.

Read more: Crafting the Perfect Welcome Book for your Homestay or Bed and Breakfast Retreat

What to include in your Welcome Book?

I have put together a template for this valuable resource to make it easier for you. All that you have to do is, download and customize in accordance with your property’s information, features, and amenities.

Make it as informative as possible and do not forget to add your property’s unique characteristics and personality to it along with a touch of personalization to make guests feel special.

Also, a welcome book in a digital format ensures easy access on smartphones and tablets making it convenient for guests to refer anytime during their stay.

Here’s a suggested structure that you can use as a starting point for your Welcome Book :

1. Personalized Welcome letter – A heartfelt message expressing your gratitude and enthusiasm for the guest’s arrival.
2. House Rules and Policies for a Comfortable Stay – Include clear and well-defined guidelines about smoking, pet policy, recycling and waste, quiet hours, kitchen use etc. to ensure a comfortable and enjoyable experience for all guests.
3. Property Overview – Provide information about the layout of the property, key amenities, any unique features, and various activities available at the bed and breakfast or vacation rental along with guest reviews.
4. Visual Elements – Incorporate high-quality images, a cohesive color scheme that complements your brand, and eye-catching design elements to make it visually appealing to the guests.
5. Local Recommendations – Include information & a map highlighting things to see and do, best places to eat, convenience stores, and any hidden gem in the area etc.
6. Getting Around – Add information on how to get around, public transportation, taxi services, and car rental options.
7. Important Contacts – Include local contact numbers and vital information such as emergency numbers, local hospitals, property manager’s number.
8. Feedback & Suggestions Encourage guests to provide feedback and request to review the property on various platforms after the stay.
9. Frequently asked questions (FAQ’s) – Include a list of anticipated questions with concise answers for quick reference.